Marketing / Digital Marketing
You reach people with a product: content, ads, brands.
You create campaigns, content and brand strategies across social media, advertising and online. Combines creativity with analysing results.
Is it for you?
This field usually suits people of the artistic and enterprising type (RIASEC model). Creativity, communication, a feel for trends. English helps a lot.
Salary (indicative, gross/month)
| Stage | Pay |
|---|---|
| Starting out | PLN 4.5-7k |
| With experience | PLN 10-20k |
These are indicative figures — real pay depends on city, company, specialisation and contract type.
Example jobs after this field
Pros
- Creative and varied, always something happening
- You can get in without a degree, through a portfolio
- Remote work and freelancing are realistic
- A fast start if you've got 'that something'
Cons
- A competitive market with lots of applicants
- Starting pay can be low
- Pressure for results and fast-changing trends
- Some tasks are now supported by AI
Future and automation
Medium, AI creates content, but strategy and ideas stay with people.
Alternative path
A degree (marketing/communications) OR courses plus your own social media/campaign portfolio.
First steps
- Run an account/topic you're passionate about and learn from it
- Take a free digital marketing course
- Build a small portfolio (posts, graphics, a school campaign)
- Learn the basics of analytics (what works and what doesn't)
Not sure if "Marketing" is the right path for you?
Take the free 10-minute aptitude test (RIASEC model) and see how this field fits your strengths — compared with other paths.
Take the free test →Frequently asked questions
How long does Marketing take?
Roughly about 3 years. Full-time public studies are usually free.
How much can you earn after Marketing?
Indicatively PLN 4.5-7k starting out and PLN 10-20k per month with experience (gross). These are indicative figures depending on city and specialisation.
Who is Marketing for?
Creativity, communication, a feel for trends. English helps a lot. In the RIASEC model it best suits the artistic and enterprising type.