Copywriting / Content Writing
You write texts that sell, inform and engage.
You create content: ads, websites, articles, emails, scripts. You can get in through a portfolio. Remote work, good for people who like to write.
Is it for you?
This field usually suits people of the artistic and investigative type (RIASEC model). A light touch with writing, good Polish, a feel for words. No degree required.
Salary (indicative, gross/month)
| Stage | Pay |
|---|---|
| Starting out | PLN 4-6k |
| With experience | PLN 8-16k |
These are indicative figures — real pay depends on city, company, specialisation and contract type.
Example jobs after this field
Pros
- Entry without a degree, through a portfolio
- Remote work and freelancing
- Uses your strong Polish/English
- Creative and varied
Cons
- A market under pressure from AI (some content is generated automatically)
- Moderate starting pay
- You have to stand out
- Freelancing = instability
Future and automation
Medium-high, AI writes content; strategy and a unique voice are what set you apart.
Alternative path
Copywriting courses plus a portfolio; a degree (journalism, philology) as a foundation.
First steps
- Start writing regularly (a blog, sample texts)
- Learn to write 'for sales' and for SEO
- Build a portfolio of 5-10 pieces
- Learn to use AI as support, not a replacement
Not sure if "Copywriting" is the right path for you?
Take the free 10-minute aptitude test (RIASEC model) and see how this field fits your strengths — compared with other paths.
Take the free test →Frequently asked questions
How long does Copywriting take?
Roughly about 0,5 years. May require paid studies or courses.
How much can you earn after Copywriting?
Indicatively PLN 4-6k starting out and PLN 8-16k per month with experience (gross). These are indicative figures depending on city and specialisation.
Who is Copywriting for?
A light touch with writing, good Polish, a feel for words. No degree required. In the RIASEC model it best suits the artistic and investigative type.